From Oil Fields to Distillation: The Unexpected Journey of Tito’s Handmade Vodka
Bert "Tito" Beveridge, the founder of Tito’s Handmade Vodka, didn’t start his career in the spirits industry. Born and raised in San Antonio, Texas, he followed an unconventional path to becoming one of the most successful vodka producers in the world. With a degree in geology and geophysics from the University of Texas, Tito spent years working in the oil and gas industry, as well as real estate and mortgage brokerage.
In the early 1990s, while living in Austin, Tito began experimenting with making flavored vodkas as a hobby. It wasn’t long before he realized that most of the vodka brands on the market were either overly expensive or lacked quality. His goal was simple: create a smooth, easy-to-drink vodka that was also affordable. This vision led to the birth of Tito’s Handmade Vodka in 1995.
The Birth of Tito’s Handmade Vodka: A One-Man Operation
Unlike major liquor brands with large corporate funding, Tito started his vodka business with little more than determination and a credit card. With no formal background in distillation, he researched how spirits were made and built his own still using scrap metal, inspired by old-fashioned copper pot stills traditionally used for whiskey.
He tested countless batches, tweaking the recipe until he developed a vodka that was so smooth it could be sipped straight. Once he was satisfied with the product, he faced his biggest challenge: legally producing and selling vodka in Texas. At the time, there were no laws on the books for micro-distilleries, meaning Tito had to fight for his permits and essentially create the path for small-batch distillation in the state.
What Makes Tito’s Handmade Vodka Unique?
One of the key factors that set Tito’s apart from other vodkas is its small-batch production process. While most large vodka brands use continuous column stills for mass production, Tito’s is made using old-fashioned pot stills, similar to those used in high-end whiskey production. This method allows for better control over the distillation process, ensuring a cleaner, smoother vodka with minimal impurities.
Another standout feature is its 100% corn-based recipe, making it naturally gluten-free. The vodka undergoes multiple distillations to remove any unwanted flavors or harshness, resulting in a crisp and slightly sweet spirit that mixes effortlessly into cocktails or can be enjoyed neat.
Expanding a Legacy: Tito’s Vodka Goes Global
Tito’s Handmade Vodka remained a Texas secret for the first few years, but word quickly spread. The brand got a major breakthrough when it won the Double Gold Medal at the San Francisco World Spirits Competition in 2001, beating out established vodka brands and gaining international recognition.
From that point on, Tito’s skyrocketed in popularity, growing from a small Austin-based operation to a globally recognized brand. Today, it is one of the best-selling vodkas in the United States, stocked in bars, restaurants, and retail stores worldwide. Despite its massive success, the company remains independently owned, with Tito Beveridge still at the helm.
Tito’s Commitment to Giving Back
Tito’s Handmade Vodka isn’t just about making great spirits—it’s also about giving back to the community. Through the Love, Tito’s initiative, the brand supports numerous charitable organizations focused on:
- Disaster relief efforts
- Animal welfare and pet rescues
- Veterans and active military support
- Environmental conservation
The company regularly donates proceeds and resources to causes that align with its mission, making Tito’s not just a great vodka but a brand with a purpose.
Final Thoughts
Tito’s Handmade Vodka is more than just a best-selling spirit—it’s a symbol of perseverance, innovation, and passion. Bert "Tito" Beveridge’s journey from an oil and gas worker to a world-renowned vodka maker is proof that persistence and dedication can lead to extraordinary success.
With its smooth taste, small-batch production, and commitment to quality, Tito’s Handmade Vodka has earned its place as a staple in bars and homes worldwide. Whether you're sipping it straight or mixing it into your favorite cocktail, it’s a vodka that delivers every time.
Cocktail Suggestions: How to Enjoy Tito’s Handmade Vodka
Tito’s Handmade Vodka is one of the most versatile spirits you can have in your home bar. Whether you like refreshing citrus cocktails or rich espresso-based drinks, here are some must-try recipes:
Tito’s Classic Mule
Ingredients:
2 oz Tito’s Handmade Vodka
4 oz ginger beer½ oz fresh lime juice
Ice
Lime wedge (for garnish)
Instructions:
Fill a copper mug with ice.Pour in Tito’s Handmade Vodka and fresh lime juice.Top with ginger beer and stir gently.Garnish with a lime wedge and enjoy!
Tito’s Lemonade Spritz
Ingredients:
2 oz Tito’s Handmade Vodka
4 oz fresh lemonade
1 oz soda water
Lemon slice (for garnish)
Ice
Instructions:
Fill a glass with ice and add Tito’s Handmade Vodka.Pour in fresh lemonade and top with soda water.Stir gently and garnish with a lemon slice.
Tito’s Espresso Martin
Ingredients:
2 oz Tito’s Handmade Vodka
1 oz fresh espresso
½ oz coffee liqueur
½ oz simple syrup
Coffee beans (for garnish)
Instructions:
Fill a cocktail shaker with ice. Add Tito’s Vodka, espresso, coffee liqueur, and simple syrup. Shake vigorously until well chilled. Strain into a chilled martini glass and garnish with coffee beans.
